Music Marketing for the DIY Musician : Creating and Executing a Plan of Attack on a Low Budget

Borg, Bobby

ISBN 10: 1480369527 / ISBN 13: 9781480369528

Published by Hal Leonard, 2014

About this Item

May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.

Seller Inventory # 21308157-5

Bibliographic Details

• Title: Music Marketing for the DIY Musician : Creating and Executing a Plan of Attack on a Low Budget
• Publisher: Hal Leonard
• Publication Date: 2014
• Language: English
• ISBN 10: 1480369527
• ISBN 13: 9781480369528
• Binding: Soft cover
• Condition: good

About this title

Synopsis

There has never been a greater need for practical DIY marketing advice from a musician who has been there and succeeded than now – at a time when new technologies make it more possible than ever for musicians to attract attention independently and leverage their own careers, and record industry professionals look exclusively for developed artists who are already successful.

Written by a professional musician for other musicians, Music Marketing for the DIY Musician is a proactive, practical, step-by-step guide to producing a fully integrated, customized, low-budget plan of attack for artists marketing their own music. In a conversational tone, it reveals a systematic business approach employing the same tools and techniques used by innovative top companies, while always encouraging musicians to stay true to their artistic integrity. It's the perfect blend of left-brain and right-brain marketing.

This book is the culmination of the author's 25 years in the trenches as a musician and entrepreneur, and over a decade in academic and practical research involving thousands of independent artists and marketing experts from around the world. The goal is to help musical artists take control of their own destiny, save money and time, and eventually draw the full attention of top music industry professionals. It's ultimately about making music that matters – and music that gets heard!

About the Author

Bobby Borg is an Assistant Professor of Practice at the University of Southern California's Thornton School of Music. He is the author of four widely read books on the music industry and the founder of Bobby Borg Consulting, where he coaches rising music industry professionals.