Music Marketing : Press, Promotion, Distribution, and Retail

Music Marketing by Mike King is a practical guide for musicians, bands, and songwriters who want to promote, distribute, and sell their music more effectively. Created for independent artists navigating both digital and traditional music channels, it offers a step-by-step approach to building marketing campaigns tailored to individual strengths, goals, and budgets. Readers gain insight into timing promotional efforts, reaching audiences through print outlets, online channels, and radio, and making the most of retail and distribution opportunities, including emerging streaming platforms and social media engagement strategies.

This book presents a comprehensive, integrated approach to music marketing for artists seeking clear, actionable guidance. It helps readers develop active marketing plans, increase visibility, and respond to the changing dynamics of music promotion while staying focused on real-world strategy rather than theory alone. By combining practical advice with a broad view of the music business, it serves as a useful resource for artists working to grow their audience, maximize exposure, and expand sales across multiple channels.

Contents

Marketing, promotion, distribution, retail strategy, campaign timing, print publicity, online outreach, radio opportunities, social media promotion, and music business planning.

Whether planning a first release or expanding an existing career, this guide provides essential knowledge for effective music marketing. It is ideal for independent artists, bands, and songwriters seeking practical, expert advice they can apply to promote their work, connect with listeners, and build momentum in a competitive music landscape. A strong choice for personal reference, study, or gifting to aspiring musicians aiming to navigate today’s evolving music industry.

Mike King is a Hal Leonard author.