Music Marketing: Press, Promotion, Distribution, and Retail

King, Mike

ISBN 10: 087639098X / ISBN 13: 9780876390986

Published by Berklee Press, 2009

About this Item

Fast Free Shipping â A well-loved copy with text fully readable and cover pages intact. May display wear such as writing, highlighting, bends, folds or library marks. Still a complete and usable book.

Seller Inventory # GWV.087639098X.A

Bibliographic Details

• Title: Music Marketing: Press, Promotion, Distribution, and Retail
• Publisher: Berklee Press
• Publication Date: 2009
• Language: English
• ISBN 10: 087639098X
• ISBN 13: 9780876390986
• Binding: Soft cover
• Condition: acceptable

About this title

Synopsis

(Berklee Press). Berklee expert speaks on how to market and distribute your songs and group. Sell more music! Learn the most effective marketing strategies available to musicians, leveraging the important changes and opportunities that the digital age has brought to music marketing. This multifaceted and integrated approach will help you to develop an effective worldwide marketing strategy. Step by step, you will develop an active marketing plan and timeline tailored to your unique strengths and budget. You will learn to time your marketing campaign effectively, publicize your music to traditional print outlets and emerging online opportunities, understand the current opportunities for online, satellite, and terrestrial radio play as well as navigate various retail and distribution options, both at brick-and-mortar and online options, such as iTunes, Rhapsody, and other services.

About the Author

Mike King is a Hal Leonard author.