Music Marketing: Press, Promotion, Distribution, and Retail

Mike King

ISBN 10: 087639098X / ISBN 13: 9780876390986

Published by Berklee Press Publications, 2009

About this Item

(Berklee Press). Berklee expert speaks on how to market and distribute your songs and group. Sell more music! Learn the most effective marketing strategies available to musicians, leveraging the important changes and opportunities that the digital age has brought to music marketing. This multifaceted and integrated approach will help you to develop an effective worldwide marketing strategy. Step by step, you will develop an active marketing plan and timeline tailored to your unique strengths and budget. You will learn to time your marketing campaign effectively, publicize your music to traditional print outlets and emerging online opportunities, understand the current opportunities for online, satellite, and terrestrial radio play as well as navigate various retail and distribution options, both at brick-and-mortar and online options, such as iTunes, Rhapsody, and other services.

Seller Inventory # CIN087639098XVG

Bibliographic Details

• Title: Music Marketing: Press, Promotion, Distribution, and Retail
• Publisher: Berklee Press Publications
• Publication Date: 2009
• Language: English
• ISBN 10: 087639098X
• ISBN 13: 9780876390986
• Binding: Soft cover
• Condition: Very Good

About this title

Synopsis

Music Marketing by Mike King is a practical guide for musicians, bands, and songwriters who want to promote, distribute, and sell their music more effectively. Created for independent artists navigating both digital and traditional music channels, it offers a step-by-step approach to building marketing campaigns tailored to individual strengths, goals, and budgets. Readers gain insight into timing promotional efforts, reaching audiences through print outlets, online channels, and radio, and making the most of retail and distribution opportunities, including emerging streaming platforms and social media engagement strategies.

This book presents a comprehensive, integrated approach to music marketing for artists seeking clear, actionable guidance. It helps readers develop active marketing plans, increase visibility, and respond to the changing dynamics of music promotion while staying focused on real-world strategy rather than theory alone. By combining practical advice with a broad view of the music business, it serves as a useful resource for artists working to grow their audience, maximize exposure, and expand sales across multiple channels.

Contents

Marketing, promotion, distribution, retail strategy, campaign timing, print publicity, online outreach, radio opportunities, social media promotion, and music business planning.

Whether planning a first release or expanding an existing career, this guide provides essential knowledge for effective music marketing. It is ideal for independent artists, bands, and songwriters seeking practical, expert advice they can apply to promote their work, connect with listeners, and build momentum in a competitive music landscape. A strong choice for personal reference, study, or gifting to aspiring musicians aiming to navigate today’s evolving music industry.

About the Author

Mike King is a Hal Leonard author.