Music, Markets and Consumption (Paperback)

Gretchen Larsen

ISBN 10: 1908999527 / ISBN 13: 9781908999528

Published by Goodfellow Publishers Limited, Oxford, 2013

Paperback. This is one of the first academically rigorous texts covering the whole topic of popular music as a major market, and its marketing and in the contemporary connected world.There are books written by popular music commentators but Music, Markets and Consumption aims to give a fully international and scholarly analysis integrating the unique popular music sector both within arts marketing and current marketing and consumption theories. It will give the student and specialist a full overview and coverage of music, marketing and cultural policy, and the emerging academic study of the sector. It will collect and analyse a range of key issues in the field including:* The increasing engagement with marketing and consumer studies theory;* The analysis of music as product;* The economics, branding and commercialisation of music globally;* The impact of technology and evolution of venues on music consumption;* The consumer- fans and fandom;* The fast developing international literature.It will be a much needed new perspective for students and researchers of music and arts marketing, cultural consumption and consumption theories and those in the fields of Marketing, Arts, Music and Cultural Studies. The book will also be essential reading for those professionally involved in music marketing and cultural policy. A fully international and scholarly analysis integrating the unique popular music sector both within arts marketing and current marketing and consumption theories. It gives a full overview and coverage of music, marketing and cultural policy, and the emerging academic study of the sector. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781908999528

Synopsis:

A fully international and scholarly analysis integrating the unique popular music sector both within arts marketing and current marketing and consumption theories. It gives a full overview and coverage of music, marketing and cultural policy, and the emerging academic study of the sector.

Bibliographic Details

Title: Music, Markets and Consumption (Paperback)
Publisher: Goodfellow Publishers Limited, Oxford
Publication Date: 2013
Binding: Paperback
Condition: new