Does Music Piracy Influence Purchase Intention: Adapting Azjen*s Theory of Planned Behavior Model

Jinkerson, Jeremy, Giesen, Martin, Sinclair, Colleen

ISBN 10: 3639283848 / ISBN 13: 9783639283846

Published by VDM Verlag Dr. Müller, 2010

About this Item

LIKE NEW. SHIPS FROM MULTIPLE LOCATIONS.

Seller Inventory # ERICA79036392838486

Bibliographic Details

• Title: Does Music Piracy Influence Purchase Intention: Adapting Azjen*s Theory of Planned Behavior Model
• Publisher: VDM Verlag Dr. Müller
• Publication Date: 2010
• Language: English
• ISBN 10: 3639283848
• ISBN 13: 9783639283846
• Binding: Paperback
• Condition: Like New
• Book Type: book

About this title

Synopsis

The Recording Industry Association of America claims to lose millions of dollars each year from music piracy (RIAA, 2007). Instead of causing loss, digital music piracy may activate norms of reciprocity in individuals pirating. When pirating music, people may feel some obligation to reciprocate by purchasing music or related merchandise. The theory of planned behavior was used to investigate such a possibility and to provide a framework for scale development. Reliable scales were developed for all measured constructs. Regarding piracy, the RIAA's claim may have some merit. Specifically, previous piracy was associated with decreased reported likelihood to purchase music. However, previous piracy may make one more likely to make music-related purchases in the future. Reciprocity partially mediates this relationship. It appears that, at least to some degree, when the RIAA makes its contentions against piracy, it spurns some of its own merchandise consumers.

About the Author

Jeremy Jinkerson received his Masters of Science in clinical psychology from Mississippi State University. He is a Licensed Psychological Examiner in Arkansas, where he practices psychotherapy and psychological assessment. Drs. Martin Giesen, Colleen Sinclair, and Robert Moore serve as Professors at Mississippi State University.