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Bibliographic Details

Title: Music 3. 0 : A Survival Guide for Making Music in the Internet Age
Publisher: Leonard Corporation, Hal
Publication Date: 2011
Language: English
ISBN 10: 1458402894
ISBN 13: 9781458402899
Binding: Soft cover
Edition: 2nd Edition
Condition: Very Good
Weight: 1.113 pounds

About this title

Synopsis

Music 3.0: A Survival Guide for Making Music in the Internet Age is a completely updated edition of the original best seller, featuring the latest music business and social media concepts as well as brand-new interviews with a variety of the industry's top movers and shakers.

The book not only takes a look at the music industry's evolution and how we got to Music 3.0, but provides the information that today's musician or music business executive needs to take advantage of the new music industry paradigm:

What has changed? Who are the new players? Why are traditional record labels, television, and radio no longer factors in an artist's success? How do you market and distribute your music in this new world? How do you make money in this new music world? How do you develop your brand? How do you use Facebook, Twitter, and YouTube as marketing tools? What are the new technologies that are being introduced that will influence how we sell or market? All these questions are answered in the book. This edition also contains new low-cost high- and low-tech tips for marketing and promotion.

About the Author

Bobby Owsinski (Los Angeles, CA) has become one of the best-selling authors in the music recording industry, with 13 books that are now staples in audio recording, music, and music business programs in colleges around the world. Bobby is also a producer of several music-oriented television shows and can frequently be seen as a moderator, panelist, or presenter at a variety of industry conferences.

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Better World Books (https://www.BetterWorldBooks.com) is a for-profit, socially conscious business and a global online bookseller that collects and sells new and used books online, matching each purchase with a book donation. Each sale generates funds for literacy and education initiatives in the U.S., the UK, and around the world. Since its launch in 2003, Better World Books has raised $33 million for libraries and literacy, donated over 32 million books, and reused or recycled more than 397 million books.

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