Mustard Doesn't Go on Corn!: How Respect, Openness, and a Simple Process for Innovation Can Lead to Great Ideas

Do you feel your company is reaching its true potential in terms of innovation and the implementation of new ideas?

Do you ever feel frustrated because people focus on 'all the reasons ideas won't work' without even understanding the ideas fully?

Do you feel everyone in your organization is always open to new ideas?

Have you tried various innovation 'initiatives' that have not produced much more than fancy charts and graphs?

Do you have a process that promotes innovation-not just an innovation slogan or banner on the wall?

Do you want your company to experience an 'idea explosion?'

Did you know that EVERYONE is creative?

Using scientific research, Mustard Doesn't Go on Corn! shows how to get EVERYONE in your company sharing and implementing new ideas. Using examples, stories, and tangible and practical action items, this book provides a simple road map for innovation.

Rich Trombetta is a 15-year veteran of corporate America, working in various roles for such organizations as GE Capital, Fidelity Investments and Thomson Financial. In addition, he worked as a sports producer for an ABC affiliate in Providence, Rhode Island, was an NBC Page in New York City.

He is currently the President of The Innovation Company, LLC located in Acton, Massachusetts. He works with companies that want to get EVERY employee constantly sharing and implementing new ideas. His clients include Pfizer Pharmaceuticals, Genworth Financial, AIG, and CARQUEST.

Rich is involved with several non-profit organizations and even co-founded his own non-profit company, SpeakUp, Inc., which taught presentation skills to urban youths. He also serves on the Board of Directors of Generations Incorporated, a leader in uniting children and older individuals to improve literacy in public schools.

Rich holds a degree in Electrical Engineering from the University of Massachusetts at Amherst and has completed graduate work at Northeastern University. He lives in the Boston, Massachusetts area with his wife, daughter, and two cats.