Title: MySearchLab with Pearson eText -- Standalone Access Card -- for Persuasion: Social Inflence and Compliance Gaining (5th Edition)
Publisher: Pearson
Publication Date: 2013
Language: English
ISBN 10: 0205958087
ISBN 13: 9780205958085
Binding: Unknown
Edition: 5th or later Edition
Condition: Fair
Dust Jacket Condition: No Jacket
Weight: 1.01 pounds

About this title

Synopsis

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A comprehensive overview of persuasion theory

Persuasion: Social Influence and Compliance Gaining first helps students understand established theories and models of persuasion. It then encourages them to develop and apply general conclusions about persuasion in real-world settings.

The fifthedition explores how social media continues to be a form of influence. In addition, the text looks at grassroots movements, such as the Tea Party and Occupy Wall Street, and traditional forms of persuasion, such as advertising, marketing, and political campaigning.

This text is available in a variety of formats — digital and print. Pearson offers its titles on the devices students love through Pearson’s MyLab products, CourseSmart, Amazon, and more. To learn more about our programs, pricing options and customization, click the Choices tab.

Learning Goals

Upon completing this book, readers will be able to:

Understand how persuasion works
Discuss the impact culture has on persuasion
Understand and identify key differences among persuasion, propaganda, and manipulation

"About this title" may belong to another edition of this title.

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