Why, rather than the best-qualified candidate ever to run for president, did voters opt for a reality TV star with no political experience? Why, with no idea what it actually meant, did the UK vote for Brexit? In the absence of greater, more unifying narratives, voters opted for the best story available. Once upon a time stories helped us to understand the world and ourselves. We called them myths. Today, we have a myth gap—a vacuum that Alex Evans argues is both dangerous and an opportunity. This book explores how tomorrow’s activists are using narratives for change, how modern stories have been used and abused, and where we might find the right myths to take us forward.

About the Author

Alex Evans is a Senior Fellow at New York University’s Center on International Cooperation (CIC). He has worked as Special Adviser to two UK Secretaries of State for International Development, as an expert on climate change in the UN Secretary-General’s office, and with think tanks including the Brookings Institution. He has also consulted for Oxfam and the U.S. National Intelligence Council. Tim Smit is cofounder of the Eden Project.

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