THE NAMING BOOK: 5 STEPS TO CREATING BRAND AND PRODUCT NAMES THAT SELL
Language: English
Published by Entrepreneur Press, 2020
- Softcover
- New
Seller: Romtrade Corp., STERLING HEIGHTS, MI, U.S.A.Romtrade Corp.
AbeBooks seller since April 17, 2013
Condition: New
US$ 44.75
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- Title
- THE NAMING BOOK: 5 STEPS TO CREATING BRAND AND PRODUCT NAMES THAT SELL
- Author
- Flowers, Brad
- Publisher
- Entrepreneur Press
- Publication year
- 2020
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1599186667
- ISBN 13
- 9781599186665
Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sale. In our increasingly crowded and noisy world, a name is the foundation of every product, brand, or business-and it needs to stand out.
In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You'll learn how to:
- Set clear goals for your name and brand before you start
- Craft a brainstorming list based on your business mission
- Build a brand unique to you by creating your own word
- Find the balance between "cool" and clear
- Narrow down your list of names with five easy tests
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About the Author
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Romtrade Corp.
STERLING HEIGHTS, MI, U.S.A.
AbeBooks seller since April 17, 2013
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