NPD Tool Usage Among Small High Technology Firms | New Product Development Tools

Gerrit Anton de Waal

ISBN 10: 3659537497 ISBN 13: 9783659537493

Published by LAP LAMBERT Academic Publishing, 2014

Language: English

Condition: New Soft cover

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Bibliographic Details

Title

NPD Tool Usage Among Small High Technology Firms | New Product Development Tools

Publisher

LAP LAMBERT Academic Publishing

Publication Date

2014

Language

English

ISBN 10

3659537497

ISBN 13

9783659537493

Binding

Taschenbuch

Condition

Neu

Dimensions

Weight

566 grams

Seller catalogs

B�cher

About this title

Synopsis

This work reports on the associations between a variety of factors related to the adoption and use of 76 well-known new product development (NPD) tools on NPD performance at the project level in small high technology firms. The specific factors of interest are determinants of tool adoption, tool diffusion, thoroughness of use, flexibility of use, tool adaptation, user familiarity with tools, and tool satisfaction. The results provide managers and practitioners with several useful tool guides, benchmarking tables and models to aid in the selection and use of tools in NPD projects of any type.

About the Author

With a masters degree in physics and an MBA, Anton started off his career as research scientist in nuclear energy in South Africa. Later he launched an assembly plant for high-tech products in Malaysia. In New Zealand he entered academia with a PhD in Innovation Management and currently lectures at Swinburne University in Melbourne, Australia.

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