Title: Nachhaltiges Business Development Management: Strategien f�r die Transformation (essentials)
Publisher: Springer Gabler
Publication Date: 2017
Language: German
ISBN 10: 365820088X
ISBN 13: 9783658200886
Binding: Soft cover
Condition: as new

About this title

Synopsis

Lutz Becker stellt in diesem essential sowohl Strategien und Organisation als auch Rolle und Aufgaben des Business Development Managements strukturiert und verst�ndlich vor. Zudem vermittelt der Autor praxiserprobte Methoden des Business Developments. Dabei lenkt er insbesondere den Blick auf Strategien f�r die beiden gro�en gesellschaftlichen und wirtschaftlichen Transformationen, die digitale und die �kologische Transformation.

About the Author

Prof. Dr. Lutz Becker, Hochschule Fresenius f�r Wirtschaft und Medien, leitet die Business School am Standort K�ln und ist Studiendekan f�r den Masterstudiengang Sustainable Marketing & Leadership. Seit mehr als 10 Jahren trainiert er in Business Development Management national und international Manager aus nahezu allen Branchen und hat bereits mehrere Studien und Forschungsprojekte zum Thema Business Development verfasst.

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