Nail It then Scale It: The Entrepreneur's Guide to Creating and Managing Breakthrough Innovation

Nathan R. Furr; Ahlstrom, Paul

ISBN 10: 0983723605 / ISBN 13: 9780983723608

Published by NISI Institute, 2011

About this Item

Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly!

Seller Inventory # DBV.0983723605.G

Bibliographic Details

• Title: Nail It then Scale It: The Entrepreneur's Guide to Creating and Managing Breakthrough Innovation
• Publisher: NISI Institute
• Publication Date: 2011
• Language: English
• ISBN 10: 0983723605
• ISBN 13: 9780983723608
• Binding: Soft cover
• Condition: good

About this title

Synopsis

Nail It Then Scale It is the first lean startup book to help entrepreneurs through the process of launching a high-growth company. The book includes not just high-level principles, but a distilled, step by step guide of key actions successful entrepreneurs take to reduce risk and increase success. NISI answers key questions including: Why do most new businesses fail? What first steps do successful serial entrepreneurs take? What are the most common failure traps and how can I avoid them? Based on years of research and observation, Furr and Ahlstrom conclude that startups often fail by doing the “right things,” but doing them out of order. In other words, human nature combined with entrepreneurial drive puts the entrepreneur on autopilot to become part of the 70% to 90% of ventures that fail. From Thomas Edison to Steve Jobs, the Nail It Then Scale It method is based on pattern recognition of the timeless principles and key practices used by successful entrepreneurs to repeatedly innovate. These processes and principles have now been distilled into a handbook to guide entrepreneurs step by step to victory. Stop following conventional wisdom and join the few entrepreneurs that consistently take their innovative ideas all the way to a successful product and company launch.