Naive: Modernism and Folklore in Contemporary Graphic Design

ISBN 10: 3899552474 / ISBN 13: 9783899552478

Published by Gestalten, 2009

About this Item

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Bibliographic Details

• Title: Naive: Modernism and Folklore in Contemporary Graphic Design
• Publisher: Gestalten
• Publication Date: 2009
• Language: English
• ISBN 10: 3899552474
• ISBN 13: 9783899552478
• Binding: Paperback
• Condition: Very Good

About this title

Synopsis

Naïve documents the extraordinary renaissance of Classic Modernism, from the 1940s to 1960s, in contemporary graphic design. This compilation introduces a new wave of young designers who are rediscovering the stylistic elements reminiscent of classic graphic design such as silkscreen printing, classical typography, hand lettering, woodcutting and folk art and integrating them into their work. Inspired by 20th Century American legends such as Saul Bass, Charley Harper and Alexander Girard, the burgeoning designers and their work showcased this in this book are inspiring, ranging from illustrations, poster art, editorials, book covers and record sleeves to stationary and textiles.

From the Back Cover

"The naive is a childlikeness, where it is no longer expected." Friedrich von Schiller A minimalist design vocabulary is currently being reinvented by a troop of young

graphic designers who are rediscovering the stylistic elements reminiscent of classic graphic design such as silkscreen printing, classical typography, hand lettering, woodcutting and folk art and integrating them into their work. Nave

documents this extraordinary renaissance of Classic Modernism, from the 1940s to 1960s, in contemporary graphic design.