Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers
Language: English
Published by Wiley, 2006
- Hardcover
- Used
Seller: Midtown Scholar Bookstore, Harrisburg, PA, U.S.A.Midtown Scholar Bookstore
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Condition: Used - Very good
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- Title
- Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers
- Author
- Israel, Shel,Scoble, Robert
- Publisher
- Wiley
- Publication year
- 2006
- Condition
- Very Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 047174719X
- ISBN 13
- 9780471747192
According to experts Robert Scoble and Shel Israel, blogs offer businesses something that has long been lacking in their communication with customers -- meaningful dialogue. Devoid of corporate-speak and empty promises, business blogs can humanize communication, bringing companies and their constituencies together in a way that improves both image and bottom line.
The authors use more than 50 case histories to explain why blogging is an efficient and credible method of business communication. You'll find yourself excited about the possibilities blogs present after reading just a few pages. Discover how:
- Prominent business leaders, including Mark Cuban of the Dallas Mavericks, Bob Lutz from General Motors, and Jonathan Schwartz of Sun Microsystems, are beginning to use blogs to connect with their customers in new ways.
- Blogging has changed the rules of communication and competition.
- You can launch an effective blogging strategy and the reasons why you should.
"Synopsis" may belong to another edition of this title.
About the Author
Shel Israel has been consulting for over 20 years. He has played a key strategic role in introducing some of technology’s most enduring products including: SoundBlaster, PowerPoint, Filemaker, MapInfo and Sun Microsystems workstations and more. He is editor-in-chief of Conferenza Premium Reports.
"About the title" may belong to another edition of this title.
Midtown Scholar Bookstore
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