The Name of the Game
Language: English
Published by John Wiley and Sons Inc, US, 1994
- Softcover
- New

Seller: Rarewaves.com UK, London, United KingdomRarewaves.com UK
AbeBooks seller since June 11, 2025
Condition: New
US$ 31.17
Quantity: 1 available
Add to basketItem description from seller
Combines the business acumen of Ernst and Young with the inside knowledge of renowned sports writer, Skip Rozin, for a unique behind-the-scenes look at how sports have evolved from games to big business. Explains the business reasons behind why popular players are traded, why teams move from cities full of loyal fans, the importance of TV in sports and the real value of advertising to sports teams. Features interviews with sports enterprise figures including Victor Kiam, Jerry Jones and Red Auerbach.
Seller Inventory # LU-9780471594239
- Title
- The Name of the Game
- Author
- Jerry Gorman, Kirk Calhoun
- Publisher
- John Wiley and Sons Inc, US
- Publication year
- 1994
- Condition
- New
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0471594237
- ISBN 13
- 9780471594239
- Item weight
- 590 grams
Combines the business acumen of Ernst & Young with the inside knowledge of renowned sports writer, Skip Rozin, for a unique behind-the-scenes look at how sports have evolved from games to big business. Explains the business reasons behind why popular players are traded, why teams move from cities full of loyal fans, the importance of TV in sports and the real value of advertising to sports teams.
Features interviews with sports enterprise figures including Victor Kiam, Jerry Jones and Red Auerbach.
"Synopsis" may belong to another edition of this title.
About the Author
Jerry Gorman is the author of The Name of the Game: The Business of Sports, published by Wiley.
Kirk Calhoun is the author of The Name of the Game: The Business of Sports, published by Wiley.
"About the title" may belong to another edition of this title.
Rarewaves.com UK
London, United Kingdom
AbeBooks seller since June 11, 2025
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