The Name of the Game
Jerry Gorman, Kirk Calhoun
Sold by Rarewaves.com UK, London, United Kingdom
AbeBooks Seller since June 11, 2025
New - Soft cover
Condition: New
Ships from United Kingdom to U.S.A.
Quantity: 1 available
Add to basketSold by Rarewaves.com UK, London, United Kingdom
AbeBooks Seller since June 11, 2025
Condition: New
Quantity: 1 available
Add to basketCombines the business acumen of Ernst and Young with the inside knowledge of renowned sports writer, Skip Rozin, for a unique behind-the-scenes look at how sports have evolved from games to big business. Explains the business reasons behind why popular players are traded, why teams move from cities full of loyal fans, the importance of TV in sports and the real value of advertising to sports teams. Features interviews with sports enterprise figures including Victor Kiam, Jerry Jones and Red Auerbach.
Seller Inventory # LU-9780471594239
Combines the business acumen of Ernst & Young with the inside knowledge of renowned sports writer, Skip Rozin, for a unique behind-the-scenes look at how sports have evolved from games to big business. Explains the business reasons behind why popular players are traded, why teams move from cities full of loyal fans, the importance of TV in sports and the real value of advertising to sports teams.
Features interviews with sports enterprise figures including Victor Kiam, Jerry Jones and Red Auerbach.
Jerry Gorman is the author of The Name of the Game: The Business of Sports, published by Wiley.
Kirk Calhoun is the author of The Name of the Game: The Business of Sports, published by Wiley.
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