Combines the business acumen of Ernst and Young with the inside knowledge of renowned sports writer, Skip Rozin, for a unique behind-the-scenes look at how sports have evolved from games to big business. Explains the business reasons behind why popular players are traded, why teams move from cities full of loyal fans, the importance of TV in sports and the real value of advertising to sports teams. Features interviews with sports enterprise figures including Victor Kiam, Jerry Jones and Red Auerbach.

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Bibliographic Details

Title: The Name of the Game
Publisher: John Wiley and Sons Inc, US
Publication Date: 1994
Language: English
ISBN 10: 0471594237
ISBN 13: 9780471594239
Binding: Paperback
Condition: New
Weight: 590 grams

About this title

Synopsis

Combines the business acumen of Ernst & Young with the inside knowledge of renowned sports writer, Skip Rozin, for a unique behind-the-scenes look at how sports have evolved from games to big business. Explains the business reasons behind why popular players are traded, why teams move from cities full of loyal fans, the importance of TV in sports and the real value of advertising to sports teams.

Features interviews with sports enterprise figures including Victor Kiam, Jerry Jones and Red Auerbach.

About the Author

Jerry Gorman is the author of The Name of the Game: The Business of Sports, published by Wiley.

Kirk Calhoun is the author of The Name of the Game: The Business of Sports, published by Wiley.

"About this title" may belong to another edition of this title.

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