Naming Gift Opportunities : How to Successfully Secure More Naming Gifts
Language: English
Published by Jossey-Bass, 2013
- Softcover
- New
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
AbeBooks seller since April 6, 2009
Condition: New
US$ 69.80
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Add to basketSeller Inventory # 19449366-n
- Title
- Naming Gift Opportunities : How to Successfully Secure More Naming Gifts
- Author
- Stevenson, Scott C. (EDT)
- Publisher
- Jossey-Bass
- Publication year
- 2013
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1118691830
- ISBN 13
- 9781118691830
Originally published by Stevenson, Inc., this practical resource helps nonprofit organizations discover ways to promote naming gifts, identify new naming gift opportunities, and successfully close more naming gifts. It includes easy to understand procedures for establishing or enhancing naming giftplans, examples of practical and creative naming gift opportunities, strategies or marketing named gifts, and examples of what various nonprofit organizations have done to increase named gift.
Important topics covered include:
- Naming opportunities
- Essential elements of a named agreement
- Valuing naming gift opportunities
- Naming policy considerations
- Naming rights limits
- Gift appeal
- Donor outreach
- Naming gift consequences
- Named sponsorship opportunities
- Minimum endowment levels
- Special events
- Naming gift guidelines
- Named endowments
- Naming gift requirements
Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.
"Synopsis" may belong to another edition of this title.
About the Author
Scott C. Stevenson is the editor of Naming Gift Opportunities: How to Successfully Secure More Naming Gifts, published by Wiley.
"About the title" may belong to another edition of this title.
GreatBookPrices
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