Naming Rights, Place Branding, and the Cultural Landscapes of Neoliberal Urbanism

Language: English

Published by Taylor & Francis Ltd Jul 2021, 2021

0367756242 / 9780367756246

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Neuware - In recent decades, urban policymakers have increasingly embraced the selling of naming rights as a means of generating revenue to construct and maintain urban infrastructure. The contemporary practice of toponymic commodification has its roots in the history of philanthropic gifting and the commercialization of professional sports, yet it has now become an integral part of the policy toolkit of neoliberal urbanism more generally. As a result, the naming of everything from sports arenas to public transit stations has come to be viewed as a sponsorship opportunity, yet such naming rights initiatives have not gone uncontested.

Seller Inventory # 9780367756246

Title
Naming Rights, Place Branding, and the Cultural Landscapes of Neoliberal Urbanism
Author
Reuben Rose-Redwood
Publisher
Taylor & Francis Ltd Jul 2021
Publication year
2021
Condition
Neu
Binding
Buch
Language
English
ISBN 10
0367756242
ISBN 13
9780367756246
Item weight
460 grams
Dimensions
246x174x0 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

Item7 to 10 business days5 to 7 business days
First itemUS$ 39.14US$ 50.32
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Einbeck, Germany 37574