Narratives in Public Communication

Fuyuan Shen (u. a.)

ISBN 10: 1032451823 / ISBN 13: 9781032451824

Published by Routledge, 2024

About this Item

Narratives in Public Communication | Fuyuan Shen (u. a.) | Taschenbuch | Einband - flex.(Paperback) | Englisch | 2024 | Routledge | EAN 9781032451824 | Verantwortliche Person für die EU: Taylor & Francis Verlag GmbH, Kaufingerstr. 24, 80331 München, gpsr[at]taylorandfrancis[dot]com | Anbieter: preigu.

Seller Inventory # 130236093

Bibliographic Details

• Title: Narratives in Public Communication
• Publisher: Routledge
• Publication Date: 2024
• Language: English
• ISBN 10: 1032451823
• ISBN 13: 9781032451824
• Binding: Taschenbuch
• Condition: Neu
• Dimensions: 229W x 152H x 13D millimeters 229 millimeters width by 152 millimeters height by 13 millimeters depth
• Weight: 354 grams
• Seller catalogs:
  • Bücher

About this title

Synopsis

This volume explores the applications of narrative and storytelling in corporate, public health, and political communications, and its implications for those fields.

Using diverse research methods including surveys, experiments, case studies, and content analyses, an international team of authors first explore conceptual and theoretical issues of narrative persuasion, then examine the impact and application of narratives in science communication, political advertising, corporate communication, and social movement before discussing the use of stories in community building, identity construction, and civic engagement.

This timely volume will be of interest to academics, researchers, and graduate students who are interested in narratives and communications, within the areas of public relations, public communication, organizational communication, strategic communication, risk and crisis communication, and political communication.

About the Author

Fuyuan Shen is professor of communication at Pennsylvania State University

Heidi Hatfield Edwards is professor of communication at Florida Institute of Technology