Nation Branding: Concepts, Issues, Practice provides a theoretical framework, alongside insightful examples from the practice of nation banding, in which the principles of brand strategy and management are applied to countries globally. This new edition has been comprehensively updated and its influential original framework modified to reflect the very latest changes in the field. It remains an accessible blend of theory and practice rich with international examples and contributions.

Updates to this edition:

New Academic Perspectives and Practitioner Insights in each chapter
Updated and new cases from a broad range of nations and cultures
Fresh coverage of online branding and social media
New material covering the critical and ethical issues of nation branding, including the limitations
Updated references and sources
Updated online resources, including PowerPoint slides and Instructor Manual with end-of-chapter discussion points and suggested answers

This is an essential introduction to nation branding for students of Marketing, Brand Management, Communications, and Public and International Relations, as well as policy makers looking for a rigorous yet applied approach.

About the Author

Keith Dinnie is Head of Management and Marketing at the University of Dundee, School of Business, UK, and the founder of Brand Horizons (www.brandhorizons.com). Considered one of the world’s leading experts on nation branding, he has published in several international journals, delivered keynote speeches, workshops, seminars and conference presentations across the world.

"About this title" may belong to another edition of this title.

Store Description

Textbooks_Source is committed to selling new and used books for less money. We offer fast shipping & handling and dedicated customer service support to ensure that you have a great experience as our customer. Thank you for shopping with us!

Visit Seller's Storefront

Seller's business information

TXTB.com, LLC
2711 W. Ash St., Columbia, MO, 65203, U.S.A.

Sale & Shipping Terms

Terms of Sale

We guarantee the condition of every book as it’s described on the AbeBooks websites. If you are not satisfied with your purchase or if the order has not arrived yet, you are eligible for a refund within 30 days of the estimated delivery date. If you have any questions about an order, please us the “Ask Bookseller a Question” link to contact us and we will respond within 2 business days.

Shipping Terms

All orders ship from our warehouse, centrally located in Columbia, Missouri. Orders usually ship on the same or next business day (Monday – Friday).

Shipping rates within U.S.A.

Shipping rates within U.S.A.
Order quantity	5 to 14 business days	3 to 6 business days
First item	US$ 3.99	US$ 6.99

Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.