National Image and Competitive Advantage: The Theory and Practice of Country-Of-Origin Effect
Nebenzahl, Israel D., Jaffe, Eugene D.
Language: English
Published by Copenhagen Business School Press, 2001
- Hardcover
- Used
Condition: Used - Fair
US$ 7.76
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- Title
- National Image and Competitive Advantage: The Theory and Practice of Country-Of-Origin Effect
- Author
- Nebenzahl, Israel D., Jaffe, Eugene D.
- Publisher
- Copenhagen Business School Press
- Publication year
- 2001
- Condition
- Acceptable
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 8763000318
- ISBN 13
- 9788763000314
Subjects covered include: Consumers' perception of countries as sources for brands and products; how to utilize country image by the firm; how to manage national promotion campaigns of country image; country of origin labeling requirements; the use of the made-in label as a trade barrier; and the future role of brand and country images in the age of eCommerce.
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