Natural Laws in the Service of the Decision Maker: How to Use Science-Based Methodologies to See More Clearly further into the Future

In his groundbreaking book, Predictions, Theodore Modis presented a fascinating new way to understand society and ourselves by applying fundamental scientific concepts to predicting social phenomena. In his book, Conquering Uncertainty, he explained how his unique theories can be applied to business providing today's business people with tools for finding solutions to the challenges of today's ever-changing, unpredictable and volatile business environment. In this volume he goes into the practical and technical details on how consultants and science-friendly businesspersons who are willing to "get their hands dirty" can do that. He uses real-life examples, case studies, and detailed step-by-step procedures.

"Natural laws have always been the basis of my thinking. I was trained as a physicist and for many years I carried out research in particle-accelerator laboratories. Some of these laws have been guiding me ever since I left an academic career to work first as a management-science consultant and later as futurist and strategist. Fundamental concepts such things as equilibrium, competition, feedback, and survival of the fittest, are notions encountered in the marketplace daily. My first attempt to apply ideas from the natural sciences to the marketplace was to treat products like species, with the focus on the notion of life cycles, market penetration, and product substitution. This approach was extended to families of products, technologies, markets, and other growth processes governed by competition. It was then possible to shed light on the various stages of the growth cycle, and finally to understand inter-company competition and the strategies that will sustain growth." Theodore Modis