Natural Networking: Building your professional network, without pain.

We’ve all heard it: “It’s not what you know, it’s who you know.” But how do you get to know the right people?

Business experts Kevin Doolan and Alexis Caught pull back the curtain on networking and reveal that the best networking is not schmoozing, but finding natural connections and creating mutually supportive relationships. And there’s more good news—you don’t have to be an extrovert or a smooth talker to work a room. The truth is that anyone can learn this skill and to overcome their fears.

Beginning with finding your focus—your passion, not just your job title—Natural Networking takes you on a journey that leads you further along and higher up in your dream career. Learn how having a clear focus helps you easily identify the people whom you should contact. Then, discover the art of making lasting connections, as well as the science behind making a great first impression.

Networking doesn’t have to be hard, scary, or fake—in fact, after reading this guide, you will see just how easy, fun, and natural it can be. The secret to great networking is not in seeking what you can get, but in discovering what you have to offer. Start your journey towards success with Natural Networking.

Kevin Doolan is a partner in the Møller Professional Service Firms Group at Churchill College, Cambridge. Winner of a Financial Times Innovation Award for Client Service and of the Law Society's Excellence Award for Innovation, Doolan also teaches business courses internationally for institutions such as the Harvard Law School Executive Education program, IE Law School in Madrid, the London School of Economics, and the Cambridge Judge Business School's leadership program.

Alexis Caught is an international strategy consultant, developing innovation and brand excellence for some of the world's top-known brands and businesses. Caught has presented on business networking and personal brand courses for students and postgraduates at numerous universities, including Harvard Law School and the London School of Economics. Additionally, he is a speaker and mentor on the University of Miami's LawWithoutWalls program.

Doolan and Caught combine their expertise to benefit readers with their easy-to-use guide, Natural Networking.