The Nature of Technology: What It Is and How It Evolves by W. Brian. Arthur (2009) Hardcover

The Nature of Technology will change the way you think about this fundamental subject forever. W. Brian Arthur`s many years of thinking and writing about technology have culminated in a unique understanding of his subject. Here he examines the nature of technology itself: what is it and how does it evolve? Giving rare insights into the evolution of specific technologies and a new framework for thinking about others, every sentence points to some further truth and fascination. At a time when we are ever more reliant on technological solutions for the world`s problems, it is extraordinary how little we actually understand the processes that lead to innovation and invention. Until now. This will be a landmark book that will define its subject, and inspire people to think about technology in depth for the very first time.

W. Brian Arthur is an External Professor at the Santa Fe Institute and a Visiting Researcher at PARC (Palo Alto Research Center). Formerly he was Morrison Professor of Economics and Population Studies at Stanford University. One of the pioneers of complexity theory, he also formulated the influential “theory of increasing returns,” which offered a paradigm-changing explanation of why some high-tech companies achieve breakaway success. Former director of PARC John Seeley Brown has said of him, “Hundreds of millions of dollars slosh around Silicon Valley every day based on Arthur’s ideas.” Arthur is the recipient of the International Schumpeter Prize in Economics, and the inaugural Lagrange Prize in Complexity Science. He lives in Palo Alto, California.