Navigating Digital Disruption : Strategies for Sustainable Business Management

The digital revolution has significantly transformed the global business landscape. As digital technologies continue to disrupt traditional business models, organizations across sectors are compelled to rethink their strategies for growth, resilience, and sustainability. The convergence of innovation, artificial intelligence, big data, blockchain, and digital marketing has not only created new avenues for competitiveness but also brought forth complex challenges for businesses aiming to stay relevant in a rapidly evolving ecosystem. This book, “Navigating Digital Disruption – Strategies for Sustainable Business Management”, is a scholarly compilation of selected research papers presented at the International Conference on Advanced Research in Digital Age (ICARD-25) held at BIITM, Bhubaneswar. The contributions in this volume stem from rigorous academic inquiry and practical insights, aimed at offering a roadmap for managing digital trans□formation while ensuring sustainability.

Dr. Dhananjay Beura

Dr. Dhananjay Beura is working as a professor in Marketing with BIITM, Bhubaneswar, having 22 years of experience. He has completed B.Pharma, PGDM and PhD in Marketing along with PGDM in digital Marketing from Purdue University, USA. He has developed his interest in core areas of marketing like Consumer Behavior, Brand management, Digital marketing & published many articles in international journals. He is also engaged in consulting activities related to strategic advisory with some of the Indian companies and advertising agency. There are eight trademark registered brands and two patent into his credit and few more in the pipeline to be registered. He is also engaged in conducting training program with few corporate and Govt. Institutions for sales force effectiveness and managerial effectiveness. He has published many articles in national and inter□national journal.

Dr. Mihir Ranjan Nayak

Prof. Mihir Ranjan Nayak has been practicing as a Management Professional since 1991 and contributed in the field of Management Education and Training including consultancy. He has rich experience of 33 years of service in the reputed organizations. He was the Registrar of BPUT-Odisha and made significant contribu□tion for setting up the University permanent campus at Rourkela. Dr. Nayak served in the KIIT University as Director Planning & Skill and contributed immensely in the field of International Training. Dr. Nayak served TATA as General Manager in HRD Division at Tata Refractories ltd. Odisha. He had also served IIPM which is promoted by L & T, ICICI, USHA Martin & Govt. of Odisha as the Director and established IIPM-School of Management. His experience also includes the Tobacco Giant In Tc where he has started the career in Quality Assurance. At present Dr. Nayak is spearheading the BIITM which is the reputed B School of the State of Odisha