Title: Navigating Retail Evolution. Strategic Insights on Digital Transformation
Publisher: Grin Verlag
Publication Date: 2025
Language: English
ISBN 10: 3389129669
ISBN 13: 9783389129661
Binding: Soft cover
Condition: New

About this title

Synopsis

Research Paper (undergraduate) from the year 2024 in the subject Business economics - Market research, grade: A, course: B.Com. Business Studies, language: English, abstract: The retail world is changing fast, thanks to the rapid rise of digital technologies. This study looks at two main things: how digital transformation (DT) has evolved in business research, and how it's now reshaping the retail industry. Tools like AI, data analytics, and omni channel strategies are helping retailers improve customer experiences and run more efficiently. But these changes also bring challenges-like the need for better cyber security, new skills for workers, and keeping up with what customers want. By exploring real-world examples, this research shows how top retailers are using digital innovation to grow, connect with customers, and stay ahead in an increasingly digital world.

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