Navigating Through the Risks of Credit Card Processing (Savvy Business Owner's Guide)

Finally, credit card processing explained from the business owner's perspective!
The first book from the series, The Savvy Business Owner's Guide, Navigating Through the Risks of Credit Card Processing explores the terms, pricing structures, contracts, and the basics of credit card processing. Discussions on fraud, error prevention, sales agents, processing needs, and what Congress and state legislatures need to do when it comes to credit card processing provide insight into the reasons why there is so much misleading information, misrepresentation, and confusion surrounding the industry. Rich in examples, entrepreneurs and business owners alike will find concrete information to help them better understand, negotiate, and make the best decisions regarding credit card processing contracts.
There are three ways for business owners to improve their businesses: by cutting costs, increasing productivity, and increasing sales. Navigating Through the Risks of Credit Card Processing and its bonus chapters can help business owners in all three areas. Written by experts from many fields, the book's 22 bonus chapters offer savvy ideas and useful information on topics such as business planning, how to create a visual brand; choice of business entity; payroll management; marketing; social media; professional networking; computer databases; website design; eCommerce; security of information; equipment purchasing, exhibiting in shows, professional photography, promotional products, and client retention. Helpful guidelines on how to hire the right expert for your needs are included to help you make your dream business a thriving reality.

"I encourage you to carefully read Bill Pirtle's master class on every conceivable issue related to credit card processing. It will be well worth your financial and time investment over the long term..."
--Dan Coughlin, The Management 500:

"Few have the courage to write on the challenges of merchant services. You have written an excellent book that should raise lots of eyebrows... I will be recommending your book to my business associates."
--R. T. Pausch. Coffee News Oakland

...the pace and content is in plain english and you've made a subject (that could be dry and stuffy if handled in the wrong way) feel like a conversation with a knowledgable friend. --Joe Gregory - bookshaker.com

In his elucidating and detailed book, Bill Pirtle offers merchants a guide on the perils of card acceptance, as well as the benefits for those who do it prudently...
--The Green Sheet V.100602

...Though the book explicitly addresses merchants, it is relevant to the ISOs and merchant level salespeople who serve them- and is a kind of hymn to those who provide merchant services in an honest and transparent way...

--The Green Sheet V. 100602