Navigating Simulations in Marketing for Strategic Success

In a competitive marketplace, marketers must make quick, informed decisions that impact business outcomes. Simulations have become essential tools for developing these strategic skills, offering realistic, controlled environments to test theories, analyze consumer behavior, and evaluate campaign outcomes. By engaging in simulated scenarios, individuals can gain practical experience, improve their decision-making abilities, and better understand market dynamics. This approach equips marketers with the insight needed to create effective strategies and adapt to changing markets. Navigating Simulations in Marketing for Strategic Success explores how simulations allow businesses to experiment with different scenarios, test hypotheses, and better predict market behavior. It delves into both the theoretical and practical aspects of marketing simulations, providing systematic instructions and actionable frameworks to navigate the complexities of real-world marketing environments. This book covers topics such as machine learning, purchase decisions, and automation, and is a useful resource for marketers, computer engineers, business owners, academicians, researchers, and scientists.

Dr Andreas Masouras is an Associate Professor of Communication and Marketing in the Department of Economics & Business at Neapolis University. He holds a PhD with distinction from the Department of Political Science and International Relations at the University of the Peloponnese. The title of his doctoral dissertation is "Entrepreneurship and Competitiveness through the Lens of Institutional Analysis: The Case of Cyprus," which is available in the National Archive of Doctoral Dissertations. He coordinates the following programs: the conventional MBA, the distance MBA (English-speaking), and the MBA in Tourism (distance learning). He is actively writing scientific articles and participates in international conferences. His book, "Entrepreneurship in Small and Medium-Sized Enterprises", published by the American publishing house Nova, has been indexed in the Scopus book list.

Marcos Komodromos is an Associate Professor of Communications & Public Relations at the University of Nicosia and a Chartered PR Practitioner (London, UK). He has earned two Master's degrees in communications and management and completed his PhD in organizational justice and the management of change. Currently, he is a consultant in strategic communication and marketing in organizations in Cyprus and abroad. He is a certified trainer and coach for communication and public relations, marketing, leadership, media training, and management. Dr. Komodromos has actively worked in the media industry for the past 18 years, and until now, he has delivered more than 12,000 hours of training to working professionals.