Nearbound and the Rise of the Who Economy

What do Microsoft and MrBeast have in common? Both have leveraged ecosystems to surround their customers with trust to build massive success.

But most B2B companies continue struggling with diminishing returns from traditional go-to-market tactics. They remain stuck in the old inbound and outbound eras, trying to interrupt or attract buyers in a market increasingly inundated by noise.

In the old ‘How Economy,’ buyers asked, “How can I solve this problem?” They Googled for answers to their questions, and companies tried to game systems to get their information in front of them at the right time and in the right channels.

But in today's ‘Who Economy,’ buyers now ask, “Who can help me solve this problem?” They are looking to the influencers who have been to their promised land to make purchasing decisions.

Nearbound is the go-to-market strategy that empowers B2B companies to leverage that trust at scale.

In this groundbreaking book, ecosystem veteran and nearbound.com Co-founder Jared Fuller reveals his proven formula for transforming partnerships from a siloed department into an integrated strategy across your organization. Learn how overlaying a "nearbound mindset" onto every department unlocks exponential revenue growth through trust-based relationships and network effects.

Nearbound and the Rise of the Who Economy provides specific strategies and tactics you can implement today to surround customers with influence through marketing, sales, customer success, and operations. Accelerate deals, reduce friction, and play to win with the nearbound blueprint.

Praise for Nearbound and the Rise of the Who Economy

"If you’re ready to stop hitting your head against the same wall in your go-to-market strategy, read this book.”

—Anthony Kennada, CEO of AudiencePlus

“Your best salespeople aren’t on your payroll; they’re your customers. The next best? Your partners. It’s about ‘Who’ people trust and who brings real value.”

—Jill Rowley, SaaS Legend

"Jared Fuller and his team...explode on the scene with a singular goal: to create great value over time. The Nearbound category Jared outlines...has the potential to do just that.”

—Kevin Maney, Strategic Advisor & Author

"Founders and Sales leaders: if you want to...thrive in today’s market—you have to build a scalable sales process that aligns with today's modern buyer... Jared Fuller shows you how to make that happen through the power of Nearbound.”

—Mark Roberge, Co-Founder of Stage 2 Capital, professor

"Revenue comes from optimizing customer journeys... This book teaches you how to leverage your ecosystem in every stage of your revenue model.”

—Kathleen Booth, SVP of Marketing & Growth at Pavilion