We Need To Talk: Communicating Through Difficult Situations in Four Easy Steps

“We need to talk.”

Nobody wants to hear it, and no one should ever say it.

So stop! It’s the worst way to begin a serious conversation, especially when you need something from the other person/s – their cooperation, their agreement or commitment, or a change in behavior.

Suzanne Seifert Groves has a 35-year career in organizational communication and here, in straightforward steps, she provides the ‘difficult conversation’ framework you’ve needed your entire career, and for every personal relationship as well.

How many times have you acquiesced, alienated, or just plain pissed off your staff, your clients, your partner, your kids, or your neighbors because you didn’t frame things correctly? We’ve all done it more frequently than we’d like to admit.

Along with the practice exercises, you’re going to want to make this methodology second nature because it will change how you think and speak about issues important to you. When “taken as directed,” the four-step process will transform every important relationship in your life (with no harmful side effects).

Suzanne Seifert Groves parlayed her B.A. in English from The University of Texas at Austin into a storied 35-year career in organizational communications, public relations, and marketing. She has served in leadership roles with several large organizations spanning multiple industries including higher education, healthcare, technology and travel and tourism. Her personal affinity for storytelling enabled her to help the executives and organizations she supported make valuable connections with their audiences.In 2020, Groves was named a "Top Woman in Communications," one of only nine women to be recognized in the Visionary category, by Ragan Communications/PR Daily in the inaugural year of the award. In 2014, she was named one of 24 "Great Women of Texas" by the Fort Worth Business Press.