Negotiate to Win: The 21 Rules for Successful Negotiating

Discover the Power
Of Better Negotiating

Negotiation is one skill everyone needs in order to get more of what they want -- to sell more, to keep costs down, to manage better, to strengthen relationships -- to win! Thomas shows you exactly how the best negotiators reach long-lasting positive solutions that build profits, performance, and relationships.

This indispensable guide covers all you'll ever need to know about negotiating, including:

• The 21 rules of successful negotiating -- and how to defend against them!
• "Quickies" -- specific tips on how to successfully negotiate with bosses, children, car dealers, contractors, auto mechanics, and many others
• Why Americans are among the worst negotiators on Earth
• How to overcome your natural reluctance to bargain
• Why win-win negotiating is so vital
• How to thoroughly prepare for your negotiations
• How to deal with counterparts who intimidate or harass you
• How to negotiate ethically -- and deal with those who don't
• How to negotiate more successfully across cultural lines
• Thomas's Truisms -- 50 memorable negotiating maxims
• The psychology of negotiating, historical illustrations, day-to-day applications, and much, much more!

Jim Thomas is owner and director emeritus of Common Ground Seminars. He is a graduate of UCLA and the Georgetown University Law Center, and served as a U.S. Air Force helicopter rescue pilot in Vietnam, receiving the distinguished Flying Cross. Jim has two teenage children and lives in Alexandria, Virginia.