The Negotiation Code: 10 Proven Strategies to Redefine Negotiations with EQ and AI

“…Ellis draws on his experience in business and negotiating in all aspects of his life to teach readers both new and time-tested tactics for negotiating and preparing for any eventuality.” —Kirkus Review

“…a must-read for anyone seeking not only better outcomes but better relationships.” —Seattle Book Review

“…a fantastic resource that is sure to change how readers approach negotiation.” —Readers’ Favorite

Emotional Intelligence. Artificial Intelligence. The Future of Negotiation.

Negotiation isn’t just for boardrooms—it’s a daily skill that shapes your career, relationships, and future. Yet most people approach it as a battle of tactics, missing the real opportunity: connection, clarity, and mutual gain.

In The Negotiation Code, Guy Ellis blends the power of Emotional Intelligence (EQ) with the precision of Artificial Intelligence (AI) to revolutionize how you influence, collaborate, and lead. This isn’t about manipulation—it’s about mastering the psychology of human behavior and using strategy to create win-win outcomes.

You’ll learn how to:

• Build trust and influence before the conversation begins
• Use AI for smarter preparation and real-time decision-making
• Frame your message to shift resistance into alignment
• Apply the BEACONS™, Negotiation Grid™, and UNO™ frameworks to structure outcomes that stick

Whether you’re closing a business deal, leading a team, or navigating everyday conversations, The Negotiation Code gives you the tools to lead with confidence, connect with purpose, and shape outcomes—without anyone feeling like they’ve been “sold.”

Influence smarter. Lead better. Negotiate without limits.

Guy Ellis is a global entrepreneur, investor, and chairman recognized for turning challenges into opportunities and scaling high-growth ventures across diverse industries. With an MBA from Northwestern's Kellogg School of Management, he has held 50+ board, advisory, and founder roles, leading private equity-backed companies and multi-billion-dollar deals. As author of The Negotiation Code, student of the Program on Negotiation at Harvard Law School, and instructor of a 10-week course at Harvard's Technology and Entrepreneurship Center, he teaches leaders to combine AI and emotional intelligence for transformative outcomes. A wildlife conservationist, endurance cyclist, and YPO member, Guy brings strategy, resilience, and purpose to both business and life.