Negotiauctions: New Dealmaking Strategies for a Competitive Marketplace
Language: English
Published by W. W. Norton & Company, 2010
- Hardcover
- Used
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)
AbeBooks seller since December 20, 2007
Condition: Used - Very good
US$ 4.41
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- Title
- Negotiauctions: New Dealmaking Strategies for a Competitive Marketplace
- Author
- Subramanian, Guhan
- Publisher
- W. W. Norton & Company
- Publication year
- 2010
- Condition
- Very Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 039306946X
- ISBN 13
- 9780393069464
Bringing together auction theory and negotiation theory in a practical and accessible way, here is an authoritative guide to negotiating deals.
Today’s increasingly competitive marketplace is filled with business transactions that include elements of both negotiations and auctions, yet the received wisdom on deal-making treats these two mechanisms separately. Leading dealmaking scholar Guhan Subramanian explores the ubiquitous situation in which negotiators are “fighting on two fronts”―across the table, of course, but also on the same side of the table with known, unknown, or possible competitors. Delving into case studies as diverse as buying a house, haggling over the rights to the television show Frasier, and selling “toxic” assets into the U.S. government’s bailout fund, Subramanian combines meticulous research, field experience, and classroom-tested strategies to create an indispensable guide for anyone involved in buying or selling everything from cars to corporations. charts"Synopsis" may belong to another edition of this title.
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World of Books (was SecondSale)
Montgomery, IL, U.S.A.
AbeBooks seller since December 20, 2007
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