Net Gain: Expanding Markets through Virtual Communities
Hagel III, John, Armstrong, Arthur G.
ISBN 10: 0875847595 ISBN 13: 9780875847597
Published by Harvard Business Review Press, 1997
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About this Item
Description:
Like New condition. Like New dust jacket. A near perfect copy that may have very minor cosmetic defects. Seller Inventory # J05O-00278
Synopsis:
Net Gain identifies where the next level of value lies on the Internet and lays out the first economic model to quantify the revenue potential and the investment required to build a successful virtual community. From the offerings of commercial online services such as the Motley Fool Investment group to Internet communities of book lovers, Net Gain offers a multitude of real-world scenarios and lessons for building value and creating competitive edge. The authors clearly show that in order to compete in the online economy, you must establish an entirely new approach to product development, marketing, customer service, and distribution, and rethink your company's relationships to customers, suppliers, and competitors. And they show you how to do it.
About the Author:
John Hagel III is a principal at the Silicon Valley office of McKinsey & Company, Inc., and a leader of the firm's Interactive Multimedia Practice. His work is primarily with clients in the electronics, telecommunications, and media industries, with a focus on strategic management and performance improvement. Prior to joining McKinsey, he served as senior vice president for strategic planning at Atari; as president of Sequoia Group, a systems house selling turnkey computer systems to physicians; and as a consultant with the Boston Consulting Group. Mr. Hagel is the author of a number of legal and business books and articles. His most recent piece, written with Harvard Business School professor Jeffrey F. Rayport, was "The Coming Battle for Customer Information," which appeared in the January/February 1997 issue of the Harvard Business Review.
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Bibliographic Details
Title: Net Gain: Expanding Markets through Virtual ...
Publisher: Harvard Business Review Press
Publication Date: 1997
Binding: Hardcover
Condition: As New
Dust Jacket Condition: Dust Jacket Included