Net Ready: Strategies for Success in the E-Conomy

TheWall Street Journal Business Bestseller! CISCO's secrets revealed! CISCO is the global standard not just for internetworking but for Web sales strategies that work. CISCO has made itself the pre-eminent player in the new global economy. Net Ready shows how this vibrant company has done it and how anyone else can apply its unique strategies to succeed on the Web. It's not a blueprint but a set of flexible strategies for Web success­­a unique toolkit for every company ready to seize the Internet's limitless business potential. Net Ready explores the 12 tactics that have catapulted CISCO to the forefront, including its trademark concept of "informatization," which involves giving away the product and profiting from the information about the transaction.

Amir Hartman (San Francisco, CA) is a professor at the University of California at Berkeley and the managing director of CISCO Systems Internet Business Solutions Group. John Kador (Geneva, IL), is an industry analyst and journalist, and the author of many books. John G. Sifonis (San Francisco, CA) is a veteran information technology consultant and writer. John Sifonis is Managing Director at Cisco's Internet Business Solutions Group. A renowned information technology consultant and former senior partner in the Management Consulting Group of Ernst & Young, Sifonis is the coauthor of Corporation on a Tightrope and Dynamic Planning.