Net Success: 24 Leaders in Web Commerce Show You How to Put the Web to Work for Your Business Schultz, Ron; Haylock, Christina Ford and Muscarella, Len

Net Success: 24 Leaders in Web Commerce Show You How to Put the Web to Work for Your Business Schultz, Ron; Haylock, Christina Ford and Muscarella, Len

ISBN 10: 1580621147 / ISBN 13: 9781580621144

Published by Adams Media Corp, 1999

About this Item

Seller Inventory # DCBW2--0125

Bibliographic Details

• Title: Net Success: 24 Leaders in Web Commerce Show You How to Put the Web to Work for Your Business Schultz, Ron; Haylock, Christina Ford and Muscarella, Len
• Publisher: Adams Media Corp
• Publication Date: 1999
• Language: English
• ISBN 10: 1580621147
• ISBN 13: 9781580621144
• Binding: Hardcover
• Condition: New

About this title

Synopsis

Covers electronic commerce, Internet advertising, virtual communities, on-line merchandizing, and intranets

About the Author

Christina Ford Haylock and Len Muscarella are veterans of Internet business development and marketing. Haylock is former VP of Electronic Commerce at Citibank, and is now a principal in Ford Communications, an Internet consulting firm. Muscarella worked on the CBS-IBM-Sears co-venture which developed Prodigy. He is now Managing Director of Interactive Media Associates, a new media consulting and development firm.