Network Analysis and Tourism : From Theory to Practice

This book aims to provide a comprehensive review of the contribution of network analysis to the understanding of tourism destinations and organizations. Theoretical and methodological aspects are discussed along with a series of applications. While this is a relatively new approach in the tourism literature, in other social and natural sciences network analysis has a long tradition and has provided important insights for the knowledge of the structure and the dynamics of many complex systems. The study of network structures, both from a quantitative and qualitative point of view, can deliver a number of useful outcomes also for the analysis of tourism destinations and organizations.

Noel Scott, PhD, is Adjunct Professor of Tourism Management, in the Sustainable Research Centre, University of Sunshine Coast, Queensland, Australia. His research interests include the study of tourism experiences, and destination management and marketing. He is a frequent speaker at international academic and industry conferences. He has over 300 academic articles published including 16 books. He has supervised 23 doctoral students to successful completion of their theses. He is on the Editorial Board of 10 journals, a member of the International Association of China Tourism Scholars and a Fellow of the Council for Australasian Tourism and Hospitality Education. Prior to starting his academic career in 2001, Dr Scott worked as a senior manager in a variety of businesses including as Manager of Research and Strategic Services at Tourism and Events Queensland.

Rodolfo Baggio is Professor, Bocconi University, Italy. His research interests include the application of complexity science and network science to the tourism and hospitality domains.

Chris Cooper is a Professor in the School of Events, Tourism and Hospitality Management, Leeds Beckett University, UK. He is co-editor of Current Issues in Tourism.