Network Marketing (e-commerce professional institutions of higher education planning materials)

Ship out in 2 business day, And Fast shipping, Free Tracking number will be provided after the shipment.Pages Number: 268 Publisher: Machinery Industry Pub. Date :2011-10-01 version 1 Yang Lu Ming. eds network marketing as a marketing campaign tool. the Internet's capabilities growing. has moved from general business to enter the marketing field. And more and more governments. businesses and the majority of marketers welcome. Purpose of writing this book is through network marketing to explain the theory and practical application of case discussions and to help internet marketers to learn the effective application of knowledge and skills related to network marketing. This book focuses primarily on the following: the development of network marketing and its impact on traditional marketing; the theory of network marketing; Internet marketing methods and skills; network marketing practice and applications; network marketing companies and organizations for evaluation. Network marketing as a management professional undergraduate. graduate. MBA and senior management of various enterprises in the textbook or class of persons to learn Internet marketing reference and also as e-commerce and engineering undergraduate. graduate and high Vocational college students in teaching and research reference books. but also as engaged in the enterprise information technology. network technology and network engineering and application of various types of learning and research reference. Contents: Preface teaching first proposed the basic theory of network marketing network marketing Chapter 1 Overview 1.1 generation and network marketing network marketing 1.2 Development of basic concepts and functions of the contents of system 1.3 1.4 network marketing network marketing and traditional marketing [Case] ??of this chapter the development of innovation-driven network marketing [Summary] [Keywords] [Title] Review Chapter 2 thinking network marketing theory of consumer behavior theory 2.1 2.2 2.3 Direct integration of marketing theory of relationship marketing theory Marketing Theory 2.4 2.5 2.6 global marketing services marketing theory theory of high-tech marketing theory [2.7] DHC case the miracle of this chapter [Summary] [Keywords] [Title] second review thinking network marketing methods in Chapter 3 3.1 search engine search engine marketing search engine marketing overview 3.2 The basic principle of 3.3 The main mode of search engine marketing search engine optimization strategy 3.5 3.4 A typical case of search engine products [this chapter] Alibaba search engine optimization case [Summary] [Keywords] [Title] Review Chapter 4 Thinking permission E-mail Marketing 4.1 4.2 The concept and development of e-mail E-mail permission marketing to carry out the basic principles of 4.3 E-mail marketing. the basic conditions for 4.4 License E-mail marketing. the basic approach. and general list of licensed internal process 4.5 Marketing Strategy 4.6 E-mail a list of licensed external E This chapter-mail marketing strategy [Case]. New South E-mail marketing. customized [Summary] [Keywords] [Title] Review Chapter 5 thinking network marketing membership 5.1 Overview 5.2 Network Affiliate marketing network membership 5.3 The basic principle of marketing. membership-based marketing network implementation [Case] ??of this chapter membership-based network marketing. eBay [Summary] [Keywords] [Title] Review of Chapter 6 of thinking about viral marketing. viral marketing 6.1 Overview 6.2 viral marketing methods 6.3 viral marketing of transmission and strategies [chapter Case] ??ban Wong Lo Kat behind the viral marketing [Summary] [Keywords] [Review thought questions] Chapter 7 mobile marketing 7.1 Mobile Marketing Overview 7.2 mobile marketing applications 7.3 Mobile Marketing case of problems [this chapter] Kraft Foods precision mobile marketing [Summary] [Keywords] [Title] Review Chapter 8 of thinking about Web2.0 marketing 8.1Web2.0 overview of marketing concepts.…