Title: Networked Consumers: Dynamics of Interactive Consumers in Structured Environments
Publisher: Palgrave Macmillan
Publication Date: 2012
Language: English
ISBN 10: 1349327417
ISBN 13: 9781349327416
Binding: Soft cover
Condition: New

About this title

Synopsis

Personal consumption accounts for two thirds of GDP, yet recent economic events have emphasised our limited ability to translate consumption patterns into policy. Steven Silver analyses this understudied area, exploring the network memberships that emerge from our everyday lives, and the consumption patterns these create.

About the Author

STEVEN D. SILVER is Professor and Lucas Fellow at the Lucas Graduate School of Business, California State University, USA.

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