NeuroSelling 2.0: Mastering the Customer Conversation Using the Surprising Science of Decision-Making

NeuroSelling® is more than just theory—it's a step-by-step, practical communication methodology honed by years of field experience, resulting in millions in new revenue in industries as diverse as biotech, financial services, manufacturing, and engineering.

In this revised edition, you'll learn specific strategies to overcome the constraints of digital channels while leveraging their unique advantages, as well as how to integrate the power of VR/AR and AI alongside the proven NeuroSelling process. You'll also see the NeuroSelling principles in action with four new case studies showcasing the power of neuroscience-backed principles in sales.

NeuroSelling 2.0 isn't just an update—it's a complete reimagining of what's possible when you truly align your sales approach with how the human brain actually makes decisions.

Jeff Bloomfield is a leading expert in neuroscience-based communication and the founder of Braintrust. As the creator of the NeuroSelling(R) and co-creator of NeuroCoaching(R) programs, Jeff's research and techniques empower leaders, coaches, and sales professionals to build trust and inspire action through brain science, behavioral psychology, and storytelling. His mission is to help people communicate with greater clarity, authenticity, and influence-in both business and life.

Dan Docherty, PhD, is chief coaching officer and managing partner of the Leadership Development Practice at Braintrust, leadership professor in the MBA program, and assistant director of the Isaac & Oxley Center for Business Leadership at Miami University. With a PhD in Management from Case Western Reserve University, his research centered on the neuroscience of coaching, development, and performance in leader-team member relationships. A former life sciences executive, Dr. Dan has coached thousands of leaders across the globe and co-created the NeuroCoaching(R) framework to assist leaders in communicating with impact to build stronger relationships and drive performance.