Never Daunted: How Curt Cignetti Took Indiana Football from Worst to First and Changed the Game Forever (Hardback or Cased Book)

This is the story of how a visionary president, an astute athletic director, and a genius head coach assembled a group of misfit players-and turned the losingest program in college football history into champions.

For more than a century, the Indiana University Hoosiers lived at the bottom of the college football world-outmatched, overlooked, and resigned to history. Then Curt Cignetti arrived and told anyone who would listen that Indiana would win. Not someday. Soon.

What followed wasn't a miracle. It was a standard.

Never Daunted chronicles the most improbable rise in modern sports history: how a program without recruiting clout, tradition, or margin for error built a national champion through discipline, belief, and relentless execution. Eschewing hype and shortcuts, Cignetti installed a Process rooted in habits, accountability, and playing every snap as if it mattered-because it did.

Through unforgettable game analysis, behind-the-scenes insight, and the voices of the people who lived it, this book reveals how Indiana didn't just beat college football's giants-it out-prepared them, out-finished them, and outlasted them.

This is the story of a team that proved excellence isn't about stars or swagger.

It's about standards.

And once Indiana set theirs, everything changed.

Eric Robert Morse is an entrepreneur and author of several books, which include a political commentary on the Trump years (Tearing at the Seams) a critique on Behavioral Economics (Psychonomics), a theory of political economy (Juggernaut), an history of Feminism (The Economic Theory of Sex), a psychology of storytelling (The 90-Minute Effect), and two novels (Monaco and Ricky Wills It).