Never Ever Give Up: Life and Lessons

Never Ever Give Up is an autobiographical memoir recounting the adventure-filled life of Stan Fredrick, a renaissance man who became an icon in the direct sales industry and the lasting legacy he’s built with his wife, Judy, by raising, mentoring, and loving five successful children.

Born and raised in rural Texas shortly before World War II, Fredrick’s transformative story spans the eight decades of his multi-faceted personal and professional life by highlighting key stories and achievements while providing insight on how to create a life well lived interspersed with hard-earned nuggets of wisdom. Through the pages, Fredrick expresses his appreciation for the amazing people who impacted and molded his life while denoting his business values and revealing how perseverance creates luck, how a short-term goal fuels long-term ones, and how maintaining a servant’s heart contributes to success.

Fredrick’s inspirational rags to riches story imparts readers with the life lessons, philosophies, and strategies that developed Fredrick’s character, leadership skills and impactful success in the direct sales industry. Never Ever Give Up demonstrates the power of believing in and acting on one’s dreams: how anyone with a persistent, entrepreneurial spirit can take success into their own hands and achieve a life larger than once imagined.

J. Stanley Fredrick is a self-made American businessman who began his career by selling pots and pans door to door when he was 16 years old. With his brother John Fredrick, he later co-founded Colony House, a private label cookware company and Cameo/Colesce Couture, a distributor of intimate apparel.

Over the years, Fredrick excelled as a salesman, partner, CEO, investor, and board member for both private and publicly traded companies. He says his secret to success was being lucky enough to find the direct selling industry and has had three distinct careers within it: 20 years in the cookware business, 25 years in the bra/lingerie party plan business, and more than 20 years in nutrition/network marketing.

Fredrick, who has been actively involved with the Direct Selling Association for over 40 years, has been inducted into the organization’s highest honor, the “Hall of Fame,” and into the Direct Selling Education Foundation’s “Circle of Honor.”

Fredrick currently serves as Chairman of the Board for Mannatech. He and his wife, Judy, have five children, twelve grandchildren, and live in Flower Mound, Texas.