Never Normal

The "new normal" you're waiting for is never going to happen. Planning for tomorrow guarantees you'll fall further behind. Lack of resources is a lame excuse. The experts have the most to learn.The answer to disruption is not technology, but humanity.

Futurist and digital transformation expert Greg Verdino has made a career out of helping business leaders make sense of exponential change -- challenging conventional wisdom, skewering the status quo, and doling out tough love on his blog, in print and from conference stages around the world. Now, NEVER NORMAL distills eight years of Greg's most provocative ideas about technology, transformation, strategy and innovation into one slim volume you can skim while you're waiting for your next Zoom call to begin.

NEVER NORMAL features the brand new title essay (exclusive to this collection) and 15 of Greg's most popular business essays, all written between 2012 and 2019. This look back at his ideas about the future of business is as relevant today as the essays were the day they were written, as organizations of all shapes and sizes grapple with the urgent need to adapt to a very different post-pandemic world.

Greg Verdino is a highly regarded authority on "the digital now." He is known for his uncanny ability to forecast trends, spot the difference between fads and the future, and empower organizations to thrive in the face of exponential change. Greg's perspectives have been shaped by 30 years spent working at the forefront of change, during which time he has advised hundreds of organizations including more than 50 of the Fortune 500; has served in senior leadership positions at a half-dozen technology start-ups; and has launched innovative products, lines of business, and divisions from within traditional companies. Through his work speaking, writing, and consulting on business transformation and always-on adaptability, he helps business leaders build thriving, future-ready companies. Greg is the author of microMARKETING: Get Big Results by Thinking and Acting Small (McGraw-Hill, 2010) and Never Normal (you're reading it, right now). As the co-creator of The Adapt Manifesto, Greg is leading a movement to align leaders around a core set of principles that help organizations reliably and repeatedly adapt to the changing environment in which they operate. Throughout his career, he has served as a go-to expert for a wide range of media outlets including Bloomberg Business, CNN, eMarketer, the New York Times, Raconteur, and the Wall Street Journal. He is a professional member of the National Speakers Association who has spoken at hundreds of corporate and association events throughout North America, in Latin America, Europe, Asia, and Africa-and online. He lives on Long Island with his family and the world's most disobedient cat.