‘ridiculous’ is a relative term, what is nonsense for one can be an important guideline for another. It is not about laying down the law. For each of the 51 rules covered in each book, Van Gaalen refers to quotes by famous fellow creators, who either think there’s something to the rule or have made a personal variation on it.
Anneloes van Gaalen is a writer, editor, curator, translator, lecturer, producer
and all-round creative. Her articles have been published in a wide variety of international publications, including Wired, Dazed & Confused, I.D. Magazine and Surface. More recently she wrote Loser, a book on failure and design, and has been
working on other design-related publications.