The New Account Manager. This item is unavailable.
Language: English
Published by First Flight Books, 2009
- Softcover
- Used
Seller: ThriftBooks-Reno, Reno, NV, U.S.A.ThriftBooks-Reno
AbeBooks seller since May 25, 2012
Condition: Used - Good
US$ 7.20
Item description from seller
Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
Seller Inventory # G188722937XI3N00
- Title
- The New Account Manager
- Author
- Dickinson, Don
- Publisher
- First Flight Books
- Publication year
- 2009
- Condition
- Good
- Dust jacket
- No Jacket
- Binding
- Paperback
- Language
- English
- ISBN 10
- 188722937X
- ISBN 13
- 9781887229371
- Item weight
- 1.99 pounds
"Synopsis" may belong to another edition of this title.
About the Author
Don Dickinson is a distinguished advertising educator, author, and industry professional whose career bridges academia and agency leadership. He served as Director of Advertising Management at Portland State University’s School of Business from 1998 to 2012 and continues as Director Emeritus. During that time, he taught nearly 200 courses, tripled program enrollment, launched two advertising minors, and led student teams to national recognition. Widely respected for his engaging teaching style, he has received multiple university awards for excellence in instruction.
Dickinson is the author or coauthor of five influential textbooks on advertising, PR, and strategic communications and before academia, he was a Senior Partner at Gerber Advertising Agency and held roles at ESCO Corporation and CBS Television.
"About the title" may belong to another edition of this title.