Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

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Bibliographic Details

Title: The New Account Manager
Publisher: First Flight Books
Publication Date: 2009
Language: English
ISBN 10: 188722937X
ISBN 13: 9781887229371
Binding: Soft cover
Condition: Very Good
Weight: 2.255 pounds

About this title

Synopsis

A smart book about one of the most challenging jobs in business - account management. Perfect as a core text for a management course, or as a supplement for your student agency.

About the Author

Don Dickinson is a distinguished advertising educator, author, and industry professional whose career bridges academia and agency leadership. He served as Director of Advertising Management at Portland State University’s School of Business from 1998 to 2012 and continues as Director Emeritus. During that time, he taught nearly 200 courses, tripled program enrollment, launched two advertising minors, and led student teams to national recognition. Widely respected for his engaging teaching style, he has received multiple university awards for excellence in instruction.

Dickinson is the author or coauthor of five influential textbooks on advertising, PR, and strategic communications and before academia, he was a Senior Partner at Gerber Advertising Agency and held roles at ESCO Corporation and CBS Television.

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Store Description

Better World Books is a for-profit, socially conscious business and a global online bookseller that collects and sells new and used books online, matching each purchase with a book donation. Each sale generates funds for literacy and education initiatives in the U.S., the UK, and around the world. Since its launch in 2003, Better World Books has raised over $35 million for libraries and literacy, donated over 38 million books, and reused or recycled more than 475 million books.

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Better World Books Marketplace, Inc.
55742 Currant Road, Mishawaka, IN, 46545, U.S.A.

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