The New Account Manager
Dickinson, Don
ISBN 10: 188722937X ISBN 13: 9781887229371
Published by First Flight Books, 2009
Used
Paperback
From
ThriftBooks-Phoenix, Phoenix, AZ, U.S.A.
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About this Item
Description:
Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G188722937XI3N00
Synopsis:
A smart book about one of the most challenging jobs in business - account management. Perfect as a core text for a management course, or as a supplement for your student agency.
About the Author:
Don Dickinson is a distinguished advertising educator, author, and industry professional whose career bridges academia and agency leadership. He served as Director of Advertising Management at Portland State University’s School of Business from 1998 to 2012 and continues as Director Emeritus. During that time, he taught nearly 200 courses, tripled program enrollment, launched two advertising minors, and led student teams to national recognition. Widely respected for his engaging teaching style, he has received multiple university awards for excellence in instruction.
Dickinson is the author or coauthor of five influential textbooks on advertising, PR, and strategic communications and before academia, he was a Senior Partner at Gerber Advertising Agency and held roles at ESCO Corporation and CBS Television.
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Bibliographic Details
Title: The New Account Manager
Publisher: First Flight Books
Publication Date: 2009
Binding: Paperback
Condition: Good
Dust Jacket Condition: No Jacket