The New Age of Innovation: Driving Co-created Value Through Global Networks

The innovation management classic returns for today’s fully digitized world

When legendary business thought leaders C.K. Prahalad and M.S. Krishnan first published The New Age of Innovation, the book was instantly lauded as one of the most forward-looking business guides of the year. 

Now, ten years later, their predictions that advanced technologies would transform every business in every industry have been borne out. And their lessons for managing the software revolution are more critical today than ever. 

The New Age of Innovation provides the insights and practices you need to drive profits and growth in today’s interconnected, software-dominated world―a world where companies partner with customers to create value. You’ll learn how to: 

•Align all software systems within your company

•Measure individual behavior using smart analytics

•Continuously improve customer-facing and back-end processes

•Make every stakeholder a unique partner in your mission

•Work seamlessly across cultures and time-zones

•Create teams that drive high-quality, low-cost solutions

The ubiquity of software and digitization introduce valuable opportunities for personalized value creation and global resource partnership. Manage them well and you’ll seize the competitive edge in no time. 

The New Age of Innovation provides everything you need to by leveraging the tools at your disposal to transform their business and dominate your industry.   

The late C.K. Prahalad was a Professor of Strategy at the Ross School of Business, The University of Michigan and an award-winning, globally recognized management thinker. He was named “The World's Most Influential Management Thinker” in 2007 by the Times of London and “the most influential thinker on business strategy today” by BusinessWeek. Prahalad was a four-time winner of the McKinsey Prize for best article and received several honorary doctorates, including one from the University of London and the Stevens School of Technology.

Dr. M. S. Krishnan is the Accenture Professor of Computer Information Systems and Professor of Technology and Operations at the Ross School of Business, University of Michigan. His research interest includes ecosystem