The New Asia

The world's economic center is increasingly shifting from North America and Europe to Asia. This timely guide will provide businesspeople with the knowledge and understanding necessary to remain competitive―and proactive―in that brave new world.

To help readers better grasp the causes and effects of the ongoing tectonic shift in economic power, this book examines the 16 nations driving the explosive economic growth of Asia. It shows readers how to apply a "Five Factors" analysis to predict which Asian countries and industries will experience the most vibrant economic growth in coming years―and which will present the greatest risks for international businesses. It then goes a step further, offering insights and strategies that will help businesses assess opportunities in Asia and achieve success there in the years ahead.

To help readers make those judgments, this comprehensive, practical resource includes insightful descriptions of the value systems, business practices, customs, and social characteristics of Asia and of individual Asian nations. It also exposes the intra-regional relationships of Asian countries that contribute to, or undermine, their individual economic potential and that of the region as a whole.

David James is president of Business Strategies International (BSI Corporation), a consulting and venture development firm in San Francisco, CA.

Rajeev Merchant is the founder of Technoscenti, a business management, technology, and research consultancy and of the Asia Advisory Group specializing in emerging economies.